Menu
In today’s era of pervasive connectivity and BYOD strategies amongst DTC (direct to consumer) and telecoms super-aggregation, the importance of Smart TV connectivity cannot be overlooked.
The challenge is a serious degree of platform fragmentation across TV brand platforms and device hardware version capabilities.
According to Statista research figures, released in early 2022, Tizen is the leading retail TV streaming platform worldwide among Smart TVs in use, with a market share of 12.7% as of year-end 2020, followed by WebOS from LG.
Oregan works with customers to determine and implement the app development strategy that is specific to the core market and in line with the overall pertinent engineering approaches and resources.
Source: Statista 2022
The number of Android TV platforms is growing, with Hisense, Sony, TCL, and Phillips shipping a range of models supporting popular applications. These platforms are, perhaps, the simplest way of getting your applications and services directly onto the retail-based devices.
Oregan’s App Factory has a substantial experience in developing and commercializing applications for the Android ecosystem, covering 10-foot UI, mobile and small-screen devices.
LG has been emphasizing its focus on smart features since the idea first became popularized in the early 2010s. Being one of the pioneers of fully-integrated connectivity, LG has continued to evolve its platform and developer tools, with a range of models being released into the market every year. Such proliferation and wide market coverage in terms of hardware specification has led to a significant level of fragmentation in device capabilities and specification.
Oregan works with its customers to determine the most cost effective approach of addressing a wider range of models, through analysis of marketing requirements, target audience and a bigger business context. A thorough overview of player, UX and upgrade method strategy is undertaken as part of initial consultancy, leading on to the implementation stage in line with a determined approach.
Samsung TVs lead the category of connected TVs, with the highest market share.
Oregan works with customers to determine and implement the app development strategy that is specific to the core market and in line with the overall pertinent engineering approaches and resources.
Oregan works with operators to answer the common questions of which models should be supported, the best content encoding and protection approach, along with the player selection, all in a wider context of the entire pay TV operations.
