Android TV Operator Tier Launcher

Your Brand And Services, Front And Centre

Onyx Operator Tier Launcher

An Operator-Branded Home For Android TV

The Onyx Operator Tier Launcher replaces the default Android TV home screen with your brand, your content and your services — while keeping the device fully Google-certified. Play Store, YouTube, the Google Assistant and OTA updates all remain in place, alongside Netflix and Prime Video.

Engineered for high performance and security, it meets aggressive service KPIs for device and application start-up, navigation, stream initiation, EPG ingest and multi-source search.

Onyx Operator Tier Launcher feature grid: operator menu, TV guide, SVOD/TVOD store, catch-up, voice assistant, recommendations, cloud PVR, parental control and multi-language support.

Super-Aggregation

Your Services And The World's Apps, In One Place

Bring live TV, an SVOD & TVOD store, catch-up, start-over and cloud PVR together with Netflix, Prime Video and YouTube — one consistent experience that subscribers navigate from a single operator-branded home.

Oregan integrates the launcher with your backoffice, CAS/DRM key servers, TR-069 device management and Audience & Device Analytics, and runs it on operator CPE using SparQ — Oregan's Android TV middleware.

Diagram: the Onyx Operator Tier Launcher aggregates the operator's live TV, VOD store, catch-up and cloud PVR alongside Netflix, Prime Video and YouTube, integrated to backoffice, CAS/DRM, TR-069 and Audience & Device Analytics.

One UX Across Every Screen

Part Of The Onyx Unified UX Framework

The launcher is built on Onyx, Oregan's multi-platform UX framework — so the same look, features and release cycle extend from Android TV to Linux and AOSP STBs, Smart TVs (Tizen, webOS, Google TV, Vidaa) and mobile.

One UX to design and maintain, every screen covered — giving operators roadmap flexibility that is independent of any single STB OEM.

Onyx launcher UI across screens — home with content rails and app shortcuts, personalised recommendations, and the live TV guide.
Explore Android TV System Integration

What The Launcher Delivers

The Onyx Operator Tier Launcher is a fast, certified route to launching a differentiated Android TV service — combining an operator-branded experience with the full Google, Netflix and Amazon ecosystem.

Operator-Branded Experience

  • Main launcher menu, your branding and navigation
  • TV guide and channel zapper
  • SVOD & TVOD store
  • Catch-up and start-over
  • Cloud PVR scheduler and library
  • Recommendations, notifications and settings
  • Installed-apps browser

Fully Google-Certified

Operator Tier certification keeps every Google service in place:

  • Play Store, app updates and recommendations
  • YouTube, YouTube Music and YouTube Kids
  • Google Assistant voice control
  • Google OTA upgrades
  • Accessibility and text-to-speech
  • Netflix and Prime Video launch points

Integrated To Your Backend

  • Backoffice integration layer
  • CAS & DRM key servers via Oregan media players
  • TR-069 (CWMP) / TR-369 (USP) device management
  • Audience & Device Analytics client
  • Cloud-to-cloud client integration

Built For Operators

  • Fast, certified time to market
  • Tier-1 grade performance and security
  • Runs on operator CPE with SparQ Android TV middleware
  • Roadmap independent of any single STB OEM
  • Proven at scale in tier-1 operator Android TV deployments

Let's Discuss Your Android TV Launch

Trust the Oregan team to deliver on challenging OTT, IPTV and DVB project milestones, allowing you to focus on delighting customers and generating new revenues.

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