Video Advertising Manager

Take Full Advantage Of Revenue Generation Potential

Video Ad Insertion Across Your Whole Estate

End-To-End Ad Delivery To Linux And Android TV STBs

Linear and on-demand video is one of an operator's most under-exploited revenue streams — but only when ads can be delivered, targeted and measured consistently across every device in the field, including the legacy boxes already sitting in subscribers' homes.

Oregan's Video Ad Manager is an operator-grade, end-to-end ad-insertion solution that spans both the device software and the back end. Built on the IAB standards advertisers expect — VAST and VMAP ad tags — it stitches advertising into live channels and VOD across Linux STBs, Android TV devices, Smart TV apps and web companions, so a single campaign reaches your entire audience.

It brings directly-sold inventory and programmatic demand together in one place: onboard direct advertisers or plug in third-party ad networks and SSPs such as Google Ad Manager and The Trade Desk, then run campaign setup, placement, prioritisation, delivery, real-time tracking and reporting from one manager.

Video Ad Manager architecture: direct advertisers and ad networks / SSPs supply demand to the Oregan Video Ad Manager (campaign setup, placement, prioritisation, delivery, tracking and reporting), which serves VAST/VMAP ad responses to Linux STBs, Android TV STBs and Smart TV / web clients and receives their tag requests and tracking.

Ad Formats

Onboard direct advertisers or programmatic demand, then deliver:

  • Pre / Mid / Post-roll for video on demand
  • Pre / Mid / Post-roll during live channel events
  • Skippable ads
  • Podded ads (multiple ads back-to-back)
  • Static and animated images in the UI
  • Real-time delivery tracking and verification

Platform Support

One campaign, end-to-end across the operator estate:

  • Linux STBs
  • Android TV devices
  • Smart TV apps
  • Mobile and PC web companions

Let's Discuss Video Ad Insertion

Trust the Oregan team to deliver on challenging OTT, IPTV and DVB project milestones, allowing you to focus on delighting customers and generating new revenues.

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