Smart TV Applications

Your Service On Every Smart TV — From One Codebase

The Connected TV Shift

Your Viewers Have Already Moved To The Smart TV

Streaming now rivals all of broadcast and cable combined — in the US it reached a record 47.5% of TV viewing time in December 2025, and the Smart TV is the primary streaming device in 61% of households (Nielsen; Parks Associates, 2025–26).

For operators and content owners, that audience is increasingly on a retail Smart TV they already own. A branded app puts your live channels, on-demand catalogue and OTT partners on that screen — extending your reach well beyond your set-top base, with no new hardware to ship.

And it is a growing commercial opportunity: US connected-TV ad spend is forecast at roughly $38 billion in 2026, up 14.5% year on year (eMarketer).

Market figures: streaming is 47.5% of US TV viewing (Nielsen, Dec 2025); 61% of US homes use a Smart TV as their primary streaming device (Parks Associates, 2026); ~$38B forecast US connected-TV ad spend in 2026 (eMarketer).

Build Once, Deploy Everywhere

One Unified Experience With The Onyx Framework

The Smart TV landscape is badly fragmented. No platform dominates — the leading OS holds barely a third of even its strongest market, and around 38% of sets run platforms other than the leader (CTVMA / Parks Associates, 2024–25). Samsung Tizen, LG webOS, Google TV, Hisense Vidaa, Amazon Fire TV and others each bring their own SDK, store, certification regime and hardware limits.

Building a separate native app per platform means duplicated engineering, divergent features, repeated certification and branding that drifts apart — slow to launch and expensive to maintain across years of legacy devices.

Oregan's Onyx Multi-Platform Unified UX Framework lets you build once and deploy a single, fully branded experience across every screen — Tizen, webOS, Google TV, Vidaa, Android TV, Linux and AOSP set-top boxes, and mobile. Built on a platform-optimised React framework engineered for the limited CPU and memory of Smart TVs, it's one codebase, one roadmap and one release cycle.

The Onyx Unified UX Framework deploying one codebase across Tizen, webOS, Google TV, Vidaa, Android TV, Linux/AOSP STBs and mobile.

What Onyx Delivers On Smart TVs

Reach your audience on the screen they already use — and stop paying to build and maintain the same app over and over. Onyx delivers one branded experience across every Smart TV, set-top box and mobile device, from a single codebase.

One Codebase, Every Screen

A single React app, deployed consistently across:

  • Samsung Tizen and LG webOS
  • Google TV and Android TV
  • Hisense Vidaa and other HTML/browser TVs
  • Linux and AOSP set-top boxes
  • iOS and Android mobile

Faster, Cheaper To Run

  • One roadmap and release cycle, not one per platform
  • Far less duplicated engineering and certification effort
  • Consistent branding and features across every device
  • Quicker time-to-market for new screens and features

Operator-Branded Super-Aggregation

  • Your live TV, VOD store, catch-up and cloud PVR
  • Netflix, Prime Video and YouTube launch points
  • Recommendations, search and profiles
  • A home screen that is unmistakably yours

Built For Real Devices

  • Platform-optimised React tuned for low-spec Smart TVs
  • pZAC API and MSE / EME playback with Widevine / PlayReady
  • Backend integration via the Oregan Cloud Client
  • Audience & Device Analytics across every platform

Let's Discuss Your Smart TV App Strategy

Trust the Oregan team to deliver on challenging OTT, IPTV and DVB project milestones, allowing you to focus on delighting customers and generating new revenues.

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